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Serving Johnson City and its Neighbors Since 1917!

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View-Master and Reels

View-Master and Reels

First released in 1939, the View-Master was meant for adults, but soon became popular with children.  The original viewing reels focused on travel photos and non-fiction offerings; once the company was acquired by Disney, reels contained scenes from cartoons, movies and television shows.  View-Master currently produces a 3-D virtual reality viewer, which requires a smart-phone to operate.